Pricing intelligence
See your market.Then move first.
Track competitor prices, promotions, availability and assortment. Every SKU is matched and every meaningful move surfaced.
Monitor MAP compliance, channel pricing and distribution, with dated evidence behind every alert.
Live market data · matched SKU intelligence · evidence on every finding
The web infrastructure behind enterprise data teams and data companiesIncluding three of the leading commerce-intelligence platforms, who run their web capture on it.
Less dashboard. More decision.
Aperture turns live market movement into evidence your team can act on.
How do I monitor competitor prices across hundreds of retailer websites?
Aperture monitors competitor prices, promotions, discounts and availability across retailer and marketplace product pages, daily or hourly. Pricing teams see what changed, where it changed and which competitor or retailer needs attention, without opening a single site.
- Shelf, promotional and unit price with history
- Store and zip-level context where retailers personalise
- Price index by category, competitor and region
How can retailers compare pricing and assortment across competitors?
Compare your price, availability and assortment against every matched competitor product. See gaps and market movement in one matrix, then open the source page behind any cell.
- Product-by-competitor matrix with colour-coded gaps
- Assortment coverage versus named competitors
- New, delisted and bundled items flagged
Compare the same product.
Not a similar one.
Different titles and competitor photography resolve to one verified product before price and availability are compared.
Ask your data.
Keep the context.
ASK Aperture works across your competitor pricing, availability, assortment and evidence data, then answers with charts and source rows.
Evidence, not alerts without context.
See where a competitor price changed, what triggered it and the source page behind the signal before your team reacts.
Know what happened before you escalate.
Seller, timestamp, observed price and page evidence stay attached to the case.
One market view. Every retail decision.
The same matched competitor data, read differently by each team that depends on it.
Retail and eCommerce
Pricing accuracy, promotions, availability and category performance against named competitors.
price index · promo depth · competitor stock-outsBrand and commercial
MAP compliance, retailer visibility, price consistency and channel health across every seller.
map cases · sellers · distribution gapsFinance and strategy
Market indexes, price trend movement and structural shifts across regions and distributors, over time.
indexes · trend · regionFMCG and retail chains
Trade promotions, shelf pricing and category performance across banners and stores.
promo · shelf price · store contextLegal and regulatory
Historical pricing, dated evidence and a complete audit trail for enforcement and compliance review.
snapshots · history · audit trailData and analytics
The same matched dataset exported to your warehouse or BI, or pulled through the API.
export · api · warehouseFrom raw web data to pricing intelligence.
Aperture sits on Import.io's capture layer. That is why it covers the sites other pricing tools skip, and why the data underneath is the same data three commerce-intelligence platforms buy.
Collect
Pricing, availability, assortment and content collected from retailer and marketplace sites by Import.io's managed extraction, with rendering, anti-bot and store-level context handled.
Identify
GTINs, EANs, MPNs, model numbers and retailer IDs resolved so equivalent products can be compared across sites.
Match
AI attribute and image matching clusters, compares and validates products where identifiers are missing or listings differ, with confidence shown.
Normalise and enrich
Records cleaned and enriched with brand, category, unit price, promotion type and availability for like-for-like analysis.
Refresh
Daily as standard, hourly for key value items and sellers, with QA on every drop before it reaches your screen.
Deliver
Dashboards, alerts, the market assistant, exports, API and integrations with commerce, BI and analytics systems.
How Aperture is licensed.
Aperture is licensed on the products and retailers you track, billed annually. Product matching, onboarding and the daily capture are included in the licence; you are not metered on queries. Volume, cadence and the number of markets set the tier.
- Sized on tracked SKUs, retailers and refresh cadence
- Matching, onboarding and capture included
- Users unlimited within your organisation
- Add Aperture to an existing Import.io extraction programme without rebuilding anything
Or start with the demo.
The demo runs on live sample data. Upload a product list and a competitor list and Aperture returns your first matched market view before the call.
Start the demoAlready an Import.io extraction customer? Aperture connects to your existing extractors and datasets. See how it fits with your plan.
“Trusted web data, backed by real support. The data is pristine, and if something ever goes wrong, they're on it before we even get a chance to flag it.”
From market noise
to a decision.
Aperture turns a changing retail market into matched, explainable signals your team can act on.
- 01 · CAPTUREWatch the market.
Prices, promotions, stock, assortment and sellers, daily or hourly.
- 02 · MATCHCompare like for like.
Identifiers first; attributes and images when the product names disagree.
- 03 · EXPLAINKeep the evidence.
Every movement retains its seller, timestamp, page and confidence.
- 04 · ACTSend the right signal.
ASK Aperture, alerts, dashboards, exports and APIs without the noise.
Aperture questions.
Short answers. Longer ones in the demo.
How does Aperture work?
Aperture continuously collects pricing, availability, promotion and content data from retailers and marketplaces on Import.io's capture layer, matches products across sites with AI, normalises the records, and surfaces the changes that need attention as dashboards, alerts and answers from the market assistant. Every finding carries its evidence.
Who is Aperture for?
Pricing, category, eCommerce, brand, finance, strategy and legal teams at retailers, brands and FMCG companies, and the data teams that support them. Anyone who depends on accurate, like-for-like competitive data to make pricing, assortment or compliance decisions.
What data can Aperture track?
Competitor pricing, promotions, unit prices, stock availability, product changes, MAP compliance, sellers and Buy Box, new product launches, delistings and category movement across retailers, marketplaces and regions. All data is normalised and retained so changes can be reviewed over time.
How accurate is the product matching?
Identifier-backed matches (GTIN, EAN, model) score 0.99. Attribute and image matches carry their own confidence score, and anything below your threshold goes to a review queue with the evidence on screen. Confirmed matches persist across runs and retailer renames.
How does MAP monitoring work?
Every seller's live price is compared against your MAP by SKU. Suspected violations produce a case with the seller identity, price, variance and a dated page snapshot. Cases move from open to notified to resolved, and unknown sellers are flagged against your authorized list.
Can I integrate Aperture with my existing Import.io setup?
Yes. Aperture connects directly to existing Import.io extractors, datasets and APIs. You reuse current sources without rebuilding anything and move from raw data to pricing intelligence quickly.
Is the data auditable?
Yes. Every insight is backed by traceable evidence, including historical captures and page snapshots, so teams can review changes, validate decisions and support compliance and enforcement.
How is Aperture different from a digital shelf tool?
Digital shelf tools measure how a brand's products appear on retailer sites: content, search rank, reviews. Aperture is built around price and compliance: competitor pricing, MAP, availability and assortment, matched SKU by SKU, with evidence. Both run on the same Import.io data, and Aperture includes digital shelf signals where they affect price and channel decisions.
How is Aperture priced?
Licensed on the products and retailers you track and the refresh cadence, billed annually, with matching, onboarding and capture included. It is not metered on queries. Talk to sales for a quote, or start with the demo.
How quickly can we see our market?
The demo returns a first matched market view from your product and competitor lists. A full programme is typically live across your retailer list within two to three weeks of scoping.
INTEGRATIONS
Put pricing data to work.
Explore Aperture delivery and alert workflows for the tools your team uses.
See all integrations